Swipe right! Use social media to find your perfect employee
Whatever the reasons you decide to look for new staff, whether it's looking to expand your in-house team to cover increased demand or to maximize on new business opportunities, there are the usual ways to recruit, and there is social media.
Traditionally you would put an advert in the paper, post on job boards or put an advert on your own website or social accounts. While these methods do still work although you may have noticed that they aren’t working as well and in some cases not at all.
You might also consider using a recruitment agency and they will find you a selection of people who are suitable for you to interview. You don’t have much control over the process in between.
So how do you stay in control, whilst still headhunt passive candidates without the massive overheads?
By identifying exactly the type of people you would love to employ, and by understanding who they are, what motivates them, and significantly — where they spend their time on social media.
And then put adverts around your job that appeal directly to those people, in the hands of those people — and make it incredibly easy for them to learn about the company and to apply.
The reason ‘good people are hard to find’ is that good people are not actively looking for a new job. They aren’t looking at job boards alerts, signed up to agencies, searching the web or looking at your vacancies on your website.
What they are doing, your perfect employees, is spending their free time (when they are not working hard) on social media — like the rest of the world, like it or not.
Your perfect employee is also smart — they aren’t going to move from a comfortable job without doing their research. So make sure that when they look at your employer social media channels, or your landing page, it is telling them the story of why you are a great employer, and what your current ideal employees have to say about working for you — in a way that appeals to them.
Candidate experience is a crucial part of your ideal employees’ journey to discovering, understanding and engaging with your company as a potential employer.
Treat them with as much care and attention as you would your customer who buys from you. If you do believe that your employees are your greatest asset, and you are a truly great company to work for — then don’t make the mistake of representing yourself online in the form of bland job adverts and job specifications, or as an afterthought to your current marketing strategy and operations?
Some of your best hires have probably come from recommendations or referrals — with social media you can watch ‘word of mouth on steroids’ in real time on your employer social media profiles as friends tag friends and friends of friends tag friends of their friends.
It’s time for HR and Marketing to work together to tell the story of you as an employer to your perfect future employees.
Helen Pritchard is the owner of Blue Sky Digital Marketing, a specialist Social Media Agency for Recruitment. Find out how they can help you find your perfect candidate: Blueskydigimarketing.co.uk