The business benefits of bringing a charity into the heart of your company culture
We all know that being charitable is good for the soul. Numerous studies prove that doing a good deed can dramatically improve our state of mind. And it's not just for individuals.
Businesses too can reap the benefits of encouraging charitable giving in the workplace.
This knowledge is being put into practice across the world. According to the December edition of America’s Charities Snapshot 2015, an annual national survey of workplace centred philanthropy, 60 per cent of organisations donate to charities all year round, which is up 38 per cent in the past two years.
So, what are the benefits and why are such a high proportion of businesses giving to charity?
At BrightHR, our core brand values are centred around ‘Think Brilliant’ and bringing the best out of people through fun, play and work. We wanted to choose a cause that shared our values, which is why we chose Sparks, a children’s medical research charity. We are inspired by Spark’s passion to make a difference to children’s lives by supporting skilled clinicians and scientists.
Giving to charities increases the business’ and the charity’s visibility in the local community. We aspire to add our brand personality to the charitable events we run, so to coincide with the Great British Bake Off final, we held our own ‘Bright Bake Off’, asking employees to bake our brand identifier the ‘Xing', and sold cakes with proceeds going to Sparks. It provided great content for social, boosting our brand awareness as well as raising Sparks’ profile.
Choosing a charity that is relevant to the business can open up a whole new world of networking potential. Giving to charities and volunteering brings business professionals to the same place for a common purpose, and encouraging other businesses to participate in events and fundraisers can expand industry contacts.
If an organisation encourages employees to join in with charitable giving, morale in the workplace will improve because each person feels as though they are contributing and making a difference. By forming a task force that helps organise a fun project, businesses can boost fun in the workplace and improve productivity and confidence. According to our report, ‘It Pays To Play’, 15 per cent of respondents said charity fundraising days were within the top five activities that were felt made the most fun in the workplace.
We have to acknowledge the benefits of employee engagement when raising money for charity, which is reflected in our fundraising efforts in 2015. From celebrating American Independence Day with a buckaroo, hot dogs and hamburgers, to bringing an early holiday into the office by creating a beach (with real sand!), we actively encourage our employees to give generously, whilst always having fun.
Does your company support a charity? If so, how have you incorporated it into your company culture? Let us know via @brightHR_Uk