Marketing Automation Manager

Marketing Automation Manager - Manchester Based - Salary £28000 - £32000 per annum | Permanent

We are currently seeking to appoint a Marketing Automation Manager working hand-in-hand with the CRM and marketing team. With fantastic office perks, we’re the perfect place for high achievers to grow and thrive.
We’re looking for a hard-working and self-motivated person to join our fast growing marketing department to deliver multiple automation campaigns across our group companies to prospects and clients.

The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.
 
The role

  • Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content)
  • Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel
  • Implement A/B testing campaigns to identify the best performing setups
  • Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team
  • Integrating and managing relevant third-party softwares (e.g. GotoWebinar) with Marketo
  • Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention
  • Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns
  • Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant
  • Help implement new product features to enhance Marketo’s functionalitWorking collaboratively with other departments to ensure automated campaigns achieve company goals

Mandatory Skills

  • Experience with Marketing Automation software (preferably Marketo, or eloqua and hubspot would be essential)
  • Strong email marketing and campaign experience
  • Strong communication skills
  • Analytical and detail orientated
  • Excellent time management, and ability to meet deadlines

Desirable Skills

  • Experience in a B2B marketing role
  • Experience with CRM software (Salesforce)

Apply for this job today by sending your CV & a short introductory paragraph to careers@brighthr.com , or get in touch to find out more.