Accessibility For Manitobans Act (AMA) – Accessible Customer Service Standard

The Accessible Customer Service Standard under the Accessibility for Manitobans Act (AMA) sets out requirements for creating respectful, barrier‑free experiences for customers and employees. It focuses on removing barriers and improving accessibility in day‑to‑day interactions, particularly in customer service and employment contexts.

This course explains what the Standard requires, why it matters, and how to apply accessibility practices to support equal participation and improve access to goods and services.

Learning objectives

• Explain why accessibility legislation exists and what the Accessibility for Manitobans Act aims to do.

• Identify different types of barriers.

• Describe reasonable accommodation and the duty to accommodate up to undue hardship.

• Apply the requirements of the Accessibility Standard for Customer Service in daily interactions.

• Use practical strategies to remove physical and communication barriers.